Agency: Allbirds
Client: Allbirds
Date: Nov 2020
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Opting for a Green Friday instead of Black Friday approach, sustainable accessories and footwear brand Allbirds is flipping tradition and is calling for consumers to ‘Break tradition, not the planet’.

Instead of slashing prices, Allbirds will be raising them and doubling its commitment to sustainability.

On Black Friday, all prices across its entire collection will increase by £1 and be matched by £1 by the brand, with the additional proceeds going directly to Fridays For Future, the youth-led international climate movement founded by climate activist Greta Thunberg.