To mark the launch of its special edition cognac, Martell is flying fans from Cognac to Shanghai via virtual reality. La French Touch, named after the electronic music sub-genre, is a responsive and interactive game experience that combines WebGL on mobile with Google Cardboard.
The limited edition packaging transforms into a VR headset that take fans on a fully immersive, 360-degree journey - accompanied by a soundtrack specially composed by French musician DANGER.
Agency: , Paris, France
Managing Director: Romain Lartigue
Creative Director: Peter Lund
Senior Art Director: Clement Vidal
Motion and 3D artist: Hugo Thomas
Copywriter: Selda Yurekten
Art Director: Mirelle Majas
Associate Production Director: Quentin Bernard
Techincal Delivery Manager: Bertrand Tronsson
Original soundtrack by: Danger