Stay ahead – join The Drum+

Martell: La French Touch by AKQA

Agency: AKQA
Client: Martell
Date: Feb 2016
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
43 votes

To mark the launch of its special edition cognac, Martell is flying fans from Cognac to Shanghai via virtual reality. La French Touch, named after the electronic music sub-genre, is a responsive and interactive game experience that combines WebGL on mobile with Google Cardboard.

​The limited edition packaging transforms into a VR headset that take fans on a fully immersive, 360-degree journey - accompanied by a soundtrack specially composed by French musician DANGER.

Credits

Agency: , Paris, France

Managing Director: Romain Lartigue

Creative Director: Peter Lund

Senior Art Director: Clement Vidal

Motion and 3D artist: Hugo Thomas

Copywriter: Selda Yurekten

Art Director: Mirelle Majas

Associate Production Director: Quentin Bernard

Techincal Delivery Manager: Bertrand Tronsson

Original soundtrack by: Danger

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy