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Martell: La French Touch by AKQA

Agency: AKQA
Client: Martell
Date: Feb 2016
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To mark the launch of its special edition cognac, Martell is flying fans from Cognac to Shanghai via virtual reality. La French Touch, named after the electronic music sub-genre, is a responsive and interactive game experience that combines WebGL on mobile with Google Cardboard.

​The limited edition packaging transforms into a VR headset that take fans on a fully immersive, 360-degree journey - accompanied by a soundtrack specially composed by French musician DANGER.


Agency: , Paris, France

Managing Director: Romain Lartigue

Creative Director: Peter Lund

Senior Art Director: Clement Vidal

Motion and 3D artist: Hugo Thomas

Copywriter: Selda Yurekten

Art Director: Mirelle Majas

Associate Production Director: Quentin Bernard

Techincal Delivery Manager: Bertrand Tronsson

Original soundtrack by: Danger

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