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Levi's: Buy Better, Wear Longer by AKQA

Agency: AKQA
Client: Levi's
Date: Apr 2021
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Levi’s has launched its first global campaign in three years. The ’Buy Better, Wear Longer’ initiative serves as a call-to-action for Gen Zers, urging them to reuse, repurpose and reduce their consumer footprint.

The campaign stars six young influential faces shaping the future of activism and sustainability. These are rapper Jaden Smith, Manchester United star Marcus Rashford, YouTuber Emma Chamberlain, climate activist Xiye Bastida, entrepreneur Melati Wijsen and hip-hop artist Xiuhtezcatl Martinez.