Levi Strauss & Co: 501 Day by AKQA

Agency: AKQA
Date: May 2018
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Levi's 501 Day celebrates the anniversary of the original blue jean – which came to be 145 years ago, on May 20, 1873. For this year’s 501 Day, Levi’s celebrated the stories of people who make the 501 their own, showing that we are all collaborators with the brand.

The month of May has been a social celebration of fans and influencers who have collaborated with Levi’s by customizing and personalizing their 501 jeans. Levi’s hosted activations around the world including customization workshops in Europe, musical performances in the US, Brazil, Thailand and India, and influencer collaborations, including special 501 jeans made by Chinese designer Feng Chen Wang.

AKQA supported the strategic foundation on which 501 Day was built, designing the creative campaign and look of 501 Day, which was executed globally through social, digital, retail and experiential channels.

Credits

501 Day Creds List – Levi’s

Jen Sey, CMO

Chris Jackman, VP Global Marketing

Adriana Higuera, Senior Marketing Manager

501 Day Creds List – AKQA

EB Davis, Creative Director

Jan Barcikowski, Senior Art Director

Bryan Dempler, Senior Copywriter

Cameron Hughes, Designer

Zoe Drazen, Copywriter

Kaitlyn Peterson, Associate Designer

Olivia Albanese, Client Manager

Marina D’orthez, Project Manager

Nu Goteh, Senior Strategist

Dave Shuff, Director of Motion and Film

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