EUROSTAR: advert-body-1 by AKQA

To introduce the Eurostar e320, AKQA and Eurostar have created @LaVieOnBoard, an illustrated narrative on Instagram. A visual tapestry unfolds by horizontally scrolling through an Instagram canvas made up of some 200 image squares, depicting life on board the new train as it journeys from London to Paris.

Each square tells its own little story via a combination of animated and still images – from a couple falling in love to senior citizens having a party on board the train. With its loving attention to detail, the interactive narrative celebrates the benefits of the new train, including free wi-fi and an on-board infotainment platform offering more than 300 hours of TV and films. Along the route, followers can also discover hidden treats such as "2 FOR 1" ticket offers from nine museum partners in London and Paris, and gather inspiration for their next Eurostar journey.