The Drum Awards for Marketing - Extended Deadline

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Agency: AKQA
Client: Activision
Date: Nov 2017
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AKQA designed a unique way to enhance the Destiny 2 experience, bringing an iconic character out of the game and into the living room. This new Amazon Alexa skill lets users speak to Ghost, your character’s AI companion. Gamers can ask Ghost for tips on what to do in the game, explanations, as well as issuing commands.

This launch brings to life the ultimate video game sidekick, putting gaming at the center of the smart home, and the first-ever integrated voice companion in a live game experience.

Credits

Agency: AKQA

​Client: Activision