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Activision: Call of Duty: Infinite Warfare by AKQA

Agency: AKQA
Client: Activision
Date: May 2016
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Activision has teamed up with AKQA to create a unique, innovative way of unveiling the new Call of Duty title, Call of Duty: Infinite Warfare. For the first time ever, the characters and story line from one Call of Duty title - Call of Duty: Infinite Warfare - invaded another, with Call of Duty: Black Ops 3 experiencing a 'Hostile Takeover' this past weekend.

A classic good vs evil battle, Infinite Warfare's SetDef broke into the B03 Nuk3town map, until Lt. Reyes and the SATO forces fought back, sending fans on an epic interactive journey. Through an out-of-game social experience via the conduit of Facebook Messenger, this campaign allowed fans to decipher a code and interact with a character from the new game.