YMCA: #WeAreY by AKA NYC

The YMCA of Greater New York has launched its first-ever brand campaign called '#WeAreY.' The 360-degree, integrated campaign projects a joyful celebration of individual and community achievement, while also representing the energetic and vibrant culture of the modern YMCA of Greater New York.

The YMCA of Greater New York is a supportive and welcoming community that helps individuals and families achieve their goals through the latest fitness classes, facilities, equipment, and programs.

The YMCA of Greater New York worked with AKA NYC to develop and launch the campaign, which comprises print and digital elements, including video, social media, outdoor and subway signage, online banner ads, and institutional ads. It is also entirely flexible, allowing for each ad to be used across various platforms.