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JetStar: Solo travel by AKA

Agency: AKA
Client: JetStar
Date: Nov 2019
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Singles’ Day is just around the corner, and what better way to celebrate ‘singledom’ than to go solo on an overseas adventure? This Singles’ Day, Jetstar is offering 111,111 seats on sale from 7 to 18 November, in response to insights from 1,001 passengers* who shared their feelings on travelling solo. Of the 1,001 surveyed, 49% have been on personal solo trips at least four times in their lives (we made it clear that business trips did not count!), making solo travel more common than you would think. Vicky Wang, Regional Marketing Manager, Jetstar Asia said it was only in recent years that singledom had become something to really celebrate, and this was especially so on Singles’ Day. “Here in Singapore, we’ve observed an increase in our customer’s appetite for travelling solo, and so we wanted to understand the reasons why many consumers are making this choice so willingly,” Ms Wang said.


AKA Asia

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