Holden Australia: This is how we SUV by AJF Partnership
- Location:
Holden has released a Hollywood-style trailer to showcase how its sports utility vehicles (SUVs) meet the different needs of Australian and New Zealand drivers.
In the fast-paced and action-packed campaign video, created by AJF Partnership, five SUVs retrieve a stolen painting in a heist.
The SUVs in the video include the Acadia, a spacious SUV, the Trax a nimble SUV, the Equinox, a SUV known for its power, and the Trailblazer, which has three tonne towing.
Credits
Client: GM Holden Australia
• Kristian Aquilina – Director – Marketing
• Marnie Jane Samphier – General Manager, Marketing Strategy
• Matthew Rattray-Wood – General Manager, SUV Marketing
• Jayne Willmott – Marketing & Retail – Projects Lead
• Krista Pech – Digital Marketing Manager – Performance & Content Creative agency: AJF Partnership, a GrowthOps Business
• Executive Creative Director – Adam Francis
• Creative Director – George Freckleton • Creative Director – Glenn Dalton
• Senior Copywriter – Brent Liebenberg
• Senior Art Director – Ed Carveth
• Head of TV Production – Roz Ruwhiu
• Social Media & Content Producer – Claire Luongo
• Head of Strategy – Jacqueline Witts
• Director, General Manager – Jayne Brady
• Senior Account Director – Magda Majorek
• Account Manager – Amy McKay Production Company: The Sweet Shop
• Director – Noah Marshall
• Producer – Allison Lockwood
• DP – John Toon
• Editing – Arc Edit – Drew Thompson
• Audio Engineer – Stevo Williams, Final Sound
• Colourist – Tom Poole, Company 3
• Online Editor – Richard Lambert
