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Farmers Union: Farmers Union by AJF Partnership

Date: Aug 2017
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South Australia’s iconic iced coffee brand, Farmers Union Iced Coffee, has launched a Fathers Day campaign.

The iced coffee brand will launch limited-edition packaging featuring four unique Father’s Day designs: No.1 Dad, Total Legend, Big Fella and The Boss, as part of a rebrand, which will see the brand called Fathers Union.

The campaign is accompanied by a series of ads featuring Adelaide radio host Dylan Lewis giving advice to help dads enjoy the big day. The ads will run online and on radio and will be supported by OOH and PR activity in the lead up to Father’s Day, which is celebrated on 3 September in Australia.


Creative: AJF Partnership

Branding: B-Brand

PR: Alt/Shift

Content Production: Hase Productions

Social: Liquid Thread

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