Airbnb: Fu

Client: Airbnb
Date: Jan 2020
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
16 votes

Spring Festival is the most important date on the calendar in China, when families separated by work and life necessities reunite, traditionally in the town where the children grew up.

Titled “Fu”, the three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution.

Credits

Production Company - Final Frontier

Executive Producer - Chris Colman, Julieta Zajaczkowski, Gustavo Karam

Lead Producer - Yanyie Tran

Animation - Matias Sesti, Nicolas Agarzua, Patricio Passaralli

Illustrator - Isaac Hugo Barbosa

Client: Airbnb China

Head of Marketing: Mia Chen

Creative Director: Justin Leung

Designer: Vicki Sun

Copywriter: Iris Weng

Creative Producer: Ray Fu

Senior Marketing Manager: Elaine Hui

Marketing Manager: Zhida Xu

Social Specialist: Summer Zhang

Marketing Manager: Pamela Li

Animation Studio: Taiko Studios

Director - Shaofu Zhang

Co-Director - Andrew Chesworth

Producer - Hande Zhang

Production Supervisor - Erik Lee

Production Manager - Brandie Braxton

Production Coordinator - Hou Puyu, Xu Siyuan

Storyboard Artist - Connie He

Visual Development Artists - Andrew Chesworth, Connie He, Noor Sofi

Additional Visual Development Artists - Chelsea Blecha, Felicia Chen, Susan Huang, Dia Jamandron

Assets Lead - Cimouns Xin

Assets - Lu Yi, Wang Shuo, Yang Tong

Additional Assets - Guo Jun

Rigging - Lin Lingwei

Rigger - Zebra, Junyu Peng, Ruixi Wang

Animation Lead - Yukang Liu

Animators - Andrew Chesworth, Erik Lee, Li Jianxun, Liu Jianxiong, Lyu Qinghui, Tao Mingming, Shaofu Zhang

Additional Animation- TungChing "Neil" Chia, Zebra,

Animation Supervisor - Leonard Han

Animators - Jason Liu, Yudong Zhang, Torry Wang, Lingchao Tao, Yihai Xie, Zhihe Ren, Xiaoyan Pan

Producer - Rainie Xue

Effects & Simulation - Wang Songtao

Lighting & Compositing - Chang Xin, Guo Jun, He Shuyi

Additional Lighting & Compositing - Kane Chang, Ron Shaw, Wu Wenting, Cimouns Xin, Chen Ying, Tang Yuling

Accounting & Finance - Brandie Braxton, Zhou Daiyi

Additonal Partners - Artineering, Santiago Montesdeoca, Alexandre Bléro

Animation Support: Blossom Pictures (Beijing)

CG Supervisor CG - Brad Falk

Business Manager - Pablo Meng

Animation Supervisor - Brian Dowrick

Production Manager - Jingyang Zhao

Animator - Gaofeng Ren, Zhenxu Zhang, Shaohui Xue

Lighting & Comp Supervisor - Ning Lv

Lighting Artist - Haifeng Gao, Xiaoyu Bai, Nan Wang, Tianling Wang, Zexin Xu

Music Production Company: Ant food

Creative Director: Lou Schmidt

Music Producers: Lou Schmidt, Fernando Rojo, Luis Bergmann, Pedro Curvello, Vini Nunes

Sound Designers: Fernando Ianni, Tiago Mago, Fabian Jorje, Pablo Mello, Emilio Daccorone, Bruno Broaska

Executive Producers: Christiane Rachel, Renato Castro, Monique Munhoz

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.