Air New Zealand: A Journey to Safety
Air New Zealand has launched its new safety video that highlights the impact of New Zealand’s biodiversity crisis.
The video called 'A Journey to Safety', tells the story of a young girl who transports a lost takahe, a bird indigenous to New Zealand, to his new home with help from Air New Zealand and the Department of Conservation (DOC).
It stars Lily Roebuck in the role of Janey, supported by DOC Threatened Species Ambassador Nicola Toki, DOC ranger Jerry Henry-Finch, Air New Zealand crew members Danielle Griffioen, Shelly Pretorius and Jordan Young, children of Air New Zealand employees, and a CGI takahe named Mr T.
New Zealand’s landscapes are featured in the video, with the Murchison Mountains in Fiordland, Tiritiri Matangi in the Hauraki Gulf and Sanctuary Mountain Maungatautari in Waikato all making an appearance.
”The newest video is a charming story with a serious message behind it,” said Jodi Williams, Air New Zealand’s general manager for global brand and content marketing.
“While it’s lighthearted on the surface, it conveys a really important message – our native birds need our help. Our safety videos have collectively generated more than 180 million views over the past decade, so what better medium to shine a spotlight on New Zealand’s biodiversity crisis.
“We’re really proud of the work we’re doing with DOC, and hope Kiwis and visitors alike will not only delight in our latest video, but take on the message behind it.”