A better way to fly by Air New Zealand
Air New Zealand has launched its first ever global brand campaign in Singapore, showing travellers why the airline is A better way to fly to New Zealand.
The campaign is led by Pete, a CGI flightless kiwi bird who wants to see the world but is hampered by his inability to fly. The kiwi bird is New Zealand’s national icon, and Pete takes travellers on an experiential journey to show them the best of Air New Zealand’s in-flight offerings and classic Kiwi hospitality.
Ahead of the launch of A better way to fly campaign in Singapore, Air New Zealand cabin crew hit the streets and interviewed Singaporeans to uncover their perception of a “kiwi”, which brought about some unexpected and quirky responses.
Air New Zealand