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14 - 18 June

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Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Air Asia: The boy and the lion

Client: Air Asia
Date: Jan 2020
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The 3-minute video conceptualised by AirAsia’s in-house brand team, depicts a young boy’s excitement as he travels to his grandmother’s house for the festive holiday period.

The Boy and The Lion is seen through the child’s imagination as a young pilot, looking for the lion in the sky. He snaps back to reality inside an AirAsia aircraft, en route to his grandmother’s house. The story continues as he immediately immerses himself in the intricacies of Chinese New Year tradition; from the importance of the reunion dinner to the symbolism of receiving a hongbao from his father - giving him the luck he would need to find the lion.

Credits

Brand: Air Asia