AIA Insurance: All or Something
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Insurance firm AIA has launched a campaign with some of the biggest names in Australian sports to encourage Australians to lead a healthy lifestyle.
The campaign, called “All or Something” and created by Bullfrog, wants to change the “go hard or go home” mentality to something more sustainable to make wellness more attractive for Australians.
It uses Ash Barty, the WTA world number one tennis player, and Stephanie Gilmore, winner of seven surfing World Titles to coach Aussies out of their 'all or nothing attitude, popping up at relevant times throughout the day, to remind them, of the “small somethings”, like running for a few minutes and walking the rest of the way, or choosing a side-salad over chips at the pub.
“At AIA, we're passionate about helping Australians to live healthier, longer, better lives. For this to be possible, Aussies need positive physical and mental wellbeing, and this starts with the right mindset when it comes to choosing healthy lifestyle behaviors,” said Damien Mu, chief executive officer at AIA Australia.
“All or Something is a refreshing evolution from the traditional black-and-white approach when it comes to diet and exercise. By empowering Australians to focus on the small somethings, life becomes more enjoyable and healthier habits are sustained."
Credits
Client: AIA Australia
Damien Mu – CEO Australia and New Zealand
Stephanie Phillips – Chief Shared Value and Marketing Officer
Kelly Thomas – Head of Brand Strategy
Mirella Gigliotti – Manager, Brand Campaigns
Rob Wilde – Senior Manager, Branded Content
Stephanie Bacon – Senior Manager Events and Sponsorship
Suzanne O’Bree – Marketing Manager, AIA Vitality & CRM
Kathryn Kelly – External Communications Manager
Jordan Drummond – Manager, CEO Office
Jordan Beasley – Head of Health Marketing
Chris McMahon – Senior Specialist, Direct Marketing
Agency: Bullfrog
Dalton Graham – CEO
Sarah Raine – General Manager
Daniel Sparkes – Creative Director
Katarina Matic – Senior Art Director
Lauren Eddy – Senior Copywriter
Chris Steele – Strategy Director
Ben Thomas – Strategy Director
Tim Shelley – Branding and Experience Creative Director
Alex Roby – Senior Designer
Deniel Briers – Senior Designer
Chris Miles – Finished Artist
Jo Hardy – Head of Account Management
Megan Wailes – Senior Account Director
Chrissie Minnella – Senior Account Director
Anna Hampton – Senior Account Director
Natalie Xenos – Senior Account Manager
Lucy Puglielli – Account Executive
Chelsea Nieper – Head of Production
Robyn Dodd – Senior Producer
Chris King – Senior Producer
Jacqui Mooney – Head of Content
Asha Burnley – Social Media Manager
Jacinta Stante – Traffic Manager
Emily Han – Traffic Manager
Production Company: Good Oil
Dave Woods – Director
Simon Thomas – Executive Producer
Lee Thomson – Producer
Max Walter – Director of Photography
Sarah MacKinnon – Production Manager
Casting Agency: Ben Parkinson Casting
Post Production: The Editors
Charlotte Griffiths – Producer
Simon Njoo – Senior Film Editor
Shannon Michaelas – Assistant Editor
Post Production: Manimal
Carol Sinclair – Producer
Trish Cahill – Colourist
Ryan Brett – VFX and Online Editor
Chris Betteridge – VFX
Music Composition: Song Zu
Ian Lew – Partner and Managing Director
Ramesh Sathiah – Partner, Creative Director & Composer
Sound: Bang Bang
Sam Hopgood – Senior Audio Engineer
Stills: Compadre Picture Co
Christian Tiger – Photographer
Gabrielle Hughes – Retoucher
Media Agency: Hatched
Adrian Roeling – Manager Partner
Christina Coco – Business Director
Andrew Pascoe – Head of Planning
Sharna McIntyre – Trading Manager
Kim Leopoldo – Media Manager
Jasmine McCulloch – Media Executive
Sophie Charos – Media Coordinator
Lucy Riordan – Performance Director
Madeline Sirianni – Performance Manager
Mario Bergmann – Senior Performance Executive
PR & Events Agency: Bastion Agency
Richard Chapman – Bastion Amplify CEO
Matt McCann - Bastion Experience CEO
Natalie Arnull – Group Business Director
Camille Hanton – Senior Business Director
Georgia Comensoli – Media Director
Bridget O’Sullivan Client Service Director
Caroline Roe – Senior Account Manager
Marika Mulvey – Lead Producer
Kelly McCarthy – Producer
Alexandra Stopp – Account Executive
Pip Robinson – Account Coordinator
Talent Management: NC Management
Talent Consultation: RCKT Co
