Read our new manifesto

Oct 19 - 23

Discuss, debate and discover the future of agencies

AGM Mobile: 2 Be Better

Client: AGM Mobile
Date: Mar 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
4 votes

In this Chinese ad for the rugged AGM X2 smartphone, a woman loses her husband during an operation, but through the magic of technology, he is still alive through the AGM X2 smartphone.

She is put in several scenarios where her connection to her virtual husband is tested, like when she drops the phone in the river, later to recover it and find out that the phone is waterproof, or when street thugs step on and try to break the phone, only to discover that the phone is nearly indestructible.