Budweiser: Mapp - DMP Whitepaper by Africa
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In Brazil, Budweiser recently launched a clever out-of-home (OOH) campaign to promote its new tagline, “the beer behind the music.” Created by Sao Paulo-based agency Africa, the campaign asks passersby to search keywords that will lead them to photos of Budweiser cans in the hands of some of music’s biggest names.
For instance, one poster asks people to search the following words: 1980, Detroit, radio and Budweiser. A quick Google search of the terms brings of an image of David Lee Roth, the original singer of Van Halen, surrounded by cans of Budweiser. A different search brings up a photo of Sex Pistols frontman John Lyndon holding a can of Budweiser with his manager.
Credits
CCO: Sergio Gordilho
Creative Directors: Matias Menendez / Sergio Gordilho
Creatives: Felipe Ribeiro / Rafael Quintal / Rodrigo Sganzerla
Special Projects: Monique Lima/ Juliana Leite / Juliana Mendonca/ Julia Newman / Isabela Levy
Client Services: Carolina Boccia/ Bruna Alonso/ Rafael Nogueira / Mariana Marcao
Project Manager: Carolina Mader
Media: Luiz Fernando Vieira / Rodrigo Famelli / Tony Arbex / Bruna Morano / Leonardo Araujo
Planning: Rodrigo Maroni / Aldo Pini / Vitor Amos / Larissa Perroni / Isabella Ayub / Glaucia Guerra / Milena Vieira
Print Production: Carla Lustosa / Fernanda Badan / Dirceu Aquino
Art Buyer: Carmen Castillo
Production Company: Landia
Director: Aline Lata
Executive Producers: Sebastian Hall / Carol Dantas
Post-production Coordinator: Elton Bronzeli
Production: Andre Mortara
D.O.P.: Erico Toscano
Editing: Diego Merulla / Cadu Silveira
Color Grading: Marla Color Grading
Sound Design: Evil Twin
Music Production: Andre Faria / Murilo Faria / Rafael Campanini
Technology/ Digital Production: Webcore
