Agency: Aesop
Client: HBO
Date: Mar 2016
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Aesop Agency has designed the Complete Seasons 1-5 boxset and two Season 5 exclusives for HBO’s cult fantasy drama – Game of Thrones.

The striking design features intriguing visual references taken from the Game of Thrones series – a golden mask; feathers; a spearhead. They are visual triggers, ‘magic tokens’ that draw you in – rewarding the die-hard fans with the obscure references whilst enticing those who have yet to cross the Game of Thrones threshold.


Design Director: Dan Calderwood