The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Date: Feb 2016
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Aesop Agency has created a Valentine’s Day digital campaign for NHS Blood and Transplant (NHSBT) designed to encourage conversations about organ donation.

The UK has one of the lowest organ donation consent rates in Europe and every day three people die in need of a transplant because of a shortage of donors.

The ‘Better Left Unsaid’ campaign – a suite of three films, all hosted on the NHS Organ Donation Facebook page – will draw attention to the issue and encourage people to talk about organ donation.

Shot in a restaurant setting, the films are a montage of funny, awkward and surreal interactions between couples.

Each film ends with the endline: Share your organ donation decision with a loved one this Valentine’s.