A+E Networks: Brave Storytellers
The A&E channel has revealed a new look and a brand campaign that highlights Brave Storytellers, a new series on the network.
A&E said that the campaign is aimed at targeting and retaining the millennial or real viewer through “fearless and factual” storytelling.
The promo spot features the stars of the series, which tells tough, real stories. It was directed by Amanda Demme and includes Steven Clark of Born This Way; Leah Remini of Scientology and the Aftermath; Donnie Wahlberg of Wahlburgers; Kevin Lawrence of Live PD; and Elizabeth Smart of Elizabeth Smart: Autobiography. It encapsulates the feeling that the viewers of all these shows will be feeling something real, visceral, sometimes tough, but always entertaining.
The Brave Storytellers campaign also features the film 'Look Closer' which was creative directed by agency Sunshine and co-produced by Samsung and A&E.
Photographer, Director, Production Design: Amanda Demme
VP, Brand Creative: Jonathan Davis
Creative Directors: Dave Bouffard, Mary Traina
Writer, Creative Producer: Evan Glaser
Designer: Rob Mathis
VP, Strategy & Marketing: Sabrina Malik
Executive Producer: Kate Leonard
Producers: Michael Alfieri, Stacy Cloutier
Director of Photography: Ross Richardson, Evan Prosofsky
Production Company: Maavven
Executive Producer: Coleen Haynes
Line Producer: Betsy Blakemore
Executive Producer: Lynda Goldstein (Pix Producers)
Editorial Company: Attitude, Inc
Editorial & Sound: Greg Mitchels
Color: Nice Shoes
Motion Graphics: Block & Tackle