Lifeline Childline: advert-body-1 by Advantage Y&R
- Location:
Gender-based violence in Namibia is endemic and is usually kept behind closed doors. To bring the issue into the open, Y&R partnered with LifeLine/ChildLine and Namibia’s boxing community to promote a fake boxing matchup between a man and a woman.
We hired two actors and placed their images on official posters for an upcoming boxing tournament. On fight night, the actors were brought into the ring as if to fight, whereupon the announcer interrupted proceedings, reading a statement denouncing gender-based violence and directing people to the LifeLine/ChildLine Namibia helpline.
Credits
Agency: Advantage Y&R, Namibia
Client: Lifeline Childline Namibia
Managing Director: Truda Meaden
Account Director: Carolina Medeiros
Creative Director: Toufic Beyhum
Copywriter: Carl Gough
Art Director: Ezer Mbambus
Designer: kakangwa Ipinge
Agency Producer: Michael McNab
DOP: Tom Baker
Camera 1: Tom Baker
Camera 2: Inna Goroh
Sound: Wojtek Majewski
Editor: Tom Baker
Grading: Jack Newman
Sound Mixer: Timo Saila
Still photographer: Shawn Van Eeden