The Drum Awards for Marketing - Extended Deadline

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Date: May 2018
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Gender-based violence in Namibia is endemic and is usually kept behind closed doors. To bring the issue into the open, Y&R partnered with LifeLine/ChildLine and Namibia’s boxing community to promote a fake boxing matchup between a man and a woman.

We hired two actors and placed their images on official posters for an upcoming boxing tournament. On fight night, the actors were brought into the ring as if to fight, whereupon the announcer interrupted proceedings, reading a statement denouncing gender-based violence and directing people to the LifeLine/ChildLine Namibia helpline.

Credits

Agency: Advantage Y&R, Namibia

Client: Lifeline Childline Namibia

Managing Director: Truda Meaden

Account Director: Carolina Medeiros

Creative Director: Toufic Beyhum

Copywriter: Carl Gough

Art Director: Ezer Mbambus

Designer: kakangwa Ipinge

Agency Producer: Michael McNab

DOP: Tom Baker

Camera 1: Tom Baker

Camera 2: Inna Goroh

Sound: Wojtek Majewski

Editor: Tom Baker

Grading: Jack Newman

Sound Mixer: Timo Saila

Still photographer: Shawn Van Eeden