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ADT: Pass the Protection

Client: ADT
Date: Feb 2020
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Over the past weeks, ADT and the Scott Brothers have been seen on broadcast TV, digital and social outlets encouraging consumers to tune in to the Super Bowl. But why?

ADT is in the business of helping keep people safe, and a recent study from the UC Davis Violence Prevention Program suggests that when people tune in to sporting events, crime goes down - up to 25% during major sporting events, like the Big Game. Similarly, ADT national alarm data from 2019 showed a 20% decline in average daily alarm events on Big Game day.

Those who tuned in this Sunday will not only help potentially reduce crime, they may also see ADT’s newest spot featuring the Scott Brothers streaming nationally online and airing on dozens of major local broadcast stations, where they can learn how they can enter the The ADT Pass the Protection Contest and potentially win a $250,000 home makeover by the Scott Brothers, along with a professionally installed ADT smart home security system with three years of professional monitoring by the leading smart home security company.

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