The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Adobe
Date: Oct 2021
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Adobe has teamed up with award-winning rapper Little Simz in its latest campaign titled ‘Love The Journey’ to inspire young people from minority ethnic groups to choose a creative career.

In the short film, Simz pens a heart-warming love letter to her mother, her number one fan, thanking her for nurturing her, being part of her journey and giving her the tools to reach her dreams.

The spot was directed by Lainey Richardson at Caviar, with the help of global communications company Ketchum London, and explores the challenges that come when considering a career in a creative field and how supportive relationships can be beneficial in overcoming concerns and hurdles.