Glowing, Glowing, Gone by Adobe

Agency: Adobe
Date: Jun 2019
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Coral reefs are home to vibrant species of fish and underwater life, but they are also one of the barometers of how the seas are coping with climate change. To call attention to their plight, Adobe and the Pantone Color Institute are launching ‘Glowing, Glowing, Gone,’ a campaign developed in partnership with The Ocean Agency – the non-profit behind the documentary Chasing Coral – that aims to inspire action against climate change through creativity.

Corals sometimes produce vibrantly colored chemicals that act as sunscreens to protect themselves against underwater heat waves caused by climate change. To raise awareness of the coral reef crisis, Pantone and the Adobe Stock Visual Trends forecasting team analyzed imagery captured by The Ocean Agency in New Caledonia to identify the unique colors of coral fluorescence, creating a range of “glowing” colors that embody these ecosystems’ tragically beautiful death.

The ‘Glowing, Glowing, Gone’ campaign will kick off with a design challenge inviting brands and the creative community to show their support for ocean conservation by using these vibrant colors in creative designs, products and more — with the opportunity for artwork to be featured in New York City’s Times Square, key ocean policy conferences/events and Adobe Max – The Creativity Conference.

Credits

Adobe Stock

Pantone

The Ocean Agency

Introducing Bubl by VCCP

Added 21 September 2020
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