Orvis: Orvis Helios 3 Launch by Admirable Devil

Client: Orvis
Date: Jul 2017
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Orvis launched their latest fly rod - Helios 3 - with a digital and print campaign aimed at early adopters in the fly fishing space.

Admirable Devil teased the campaign like an album leak to build buzz with digital gifs targeted to influencers and print in trade pubs.


Client: Orvis

Bruce Gray, Partner & Co-Executive Creative Director

Michael Carpenter, Partner & Co-Executive Creative Director

Joel R. Johnson, Partner & Chief Strategist

Gabriel Kornbluh, Senior Producer

Video: Rogue - Alexander Maclean, Director

Design/Animation: Shotopop - Casper Franken, Richard Payne

Photography: Tom Corbett

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