The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Client: Orvis
Date: Jul 2017
Your Vote
Overall Rating
Opps, please vote again
3 votes

Orvis launched their latest fly rod - Helios 3 - with a digital and print campaign aimed at early adopters in the fly fishing space.

Admirable Devil teased the campaign like an album leak to build buzz with digital gifs targeted to influencers and print in trade pubs.


Client: Orvis

Bruce Gray, Partner & Co-Executive Creative Director

Michael Carpenter, Partner & Co-Executive Creative Director

Joel R. Johnson, Partner & Chief Strategist

Gabriel Kornbluh, Senior Producer

Video: Rogue - Alexander Maclean, Director

Design/Animation: Shotopop - Casper Franken, Richard Payne

Photography: Tom Corbett