Orvis launched their latest fly rod - Helios 3 - with a digital and print campaign aimed at early adopters in the fly fishing space.
Admirable Devil teased the campaign like an album leak to build buzz with digital gifs targeted to influencers and print in trade pubs.
Bruce Gray, Partner & Co-Executive Creative Director
Michael Carpenter, Partner & Co-Executive Creative Director
Joel R. Johnson, Partner & Chief Strategist
Gabriel Kornbluh, Senior Producer
Video: Rogue - Alexander Maclean, Director
Design/Animation: Shotopop - Casper Franken, Richard Payne
Photography: Tom Corbett