The Drum Awards for Marketing - Extended Deadline

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Date: Oct 2017
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Manforce condom's latest film conceptualised by ADK Fortune aims to redefine the meaning of 'safe sex'. It opens up with a newly married couple worried about their lost phone as it had the couple's intimate moments. Both of them break down thus asserting how people should always shut the phone thus promoting safe sex.

According to the India Today Sex Survey 2017, around 19% of couples in India admit to have filmed their moments of intimacy on their smartphone cameras. This makes them vulnerable to voyeurism and pornography.

Credits

Client: Mankind

CEO: Rajeev Juneja

Brand Team: Joy Chatterjee, Eshita Goswami

Agency: ADK Fortune

Managing Partner: Subroto Pradhan

SR V.P. & ECD: Akashneel Dasgupta

AVP & Sr. C. D.: Tamanna Virmani

Story and Screenplay: Akashneel Dasgupta

Account Management: Kunal Sharma, Vishnu Narain Lal, Asmita Goswami

Production House: Absolute Productions

Director: Manoj Pillai

Producers: Puneet Bhatia, Prafull Sharma