Date: Jul 2016
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Content agency Adjust Your Set has partnered with Just for Kids Law – the charity aimed at transforming the lives of vulnerable young people by campaigning for changes in the law – to create a campaign called #NoChildInCells which highlights the number of children held in adult police cells.

The campaign’s central element is a powerful film that cleverly uses bespoke slider tech to ignite conversation and raise awareness around the fact that anyone can be arrested and held in a police cell from the age of 10. The interactive tech means viewers can slide across the film to see a mother’s side of the story as she anxiously awaits news of her daughter in a cell. Each scene is a mirror image of the other to create seamlessly intertwined visuals and thoughts that offer one narrative from two perspectives.

Credits

Creative Director: Will Barnett

Creative Team: Matthew Markham

Additional Credits: Planner: Harvey Cossell

Agency Producer: Tom Booth

Production Company: Adjust Your Set

Director: Matthew Markham

DOP: Edward Gibbs

Motion Control Op: Justin Pentecost

Focus Puller: Rich Jones

Hair/Make Up Artist: Dyan Copeman

VFX/Grade: Jake Mobbs

Editor: Jennifer Sheridan / Scott Devonport

Sound Design: Chris Reading

Talent (Daughter): Charlie Barnett

Talent (Mother): Claire Garrigan