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Adidas Year of the Ox

Date: Feb 2021
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Adidas has launched a high energy, celebrity-packed Chinese New Year campaign for its Originals brand that focuses on a limited edition coin that users can redeem on or offline.

The campaign kicks off with a TV ad that uses special effects to tell stories of its celebrity stars traversing Chinese New Year in the city. The colourful ad features Jackson Yee, Eason Chan, Liu Yi Fei, Zhang Jun Ning and Wang Sheng Di.

Alongside this, people can win Adidas ’coins’ if they make a purchase. Adidas has created both virtual and physical coins that link online and offline interactivity. The physical coins can be scanned by the Adidas app to unveil an interactive game, in which users need to collect wishes from the campaign’s stars to win prizes.

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