Adidas: Adidas 2020 CNY

Client: Adidas
Date: Jan 2020
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Adidas shows of its new Ultra Boost 2020 and Ultra Boost DNA foootwear in a one-minute spot, featuring a mix of Chinese-inspired cultural references.

Directed by Muh Chen, the ad created by Haomai Advertisement features Chinese performer, Jackson Yee, along with an ensemble cast staging various martial arts and football techniques to a vibrant display and energetic soundtrack.

Credits

Client:Adidas 阿迪達斯體育(中國)有限公司

Creative Agency:Haomai Advertisement Co., Ltd. 北京好賣廣告策劃有限公司

CCO(Chief Creative Officer):Chan1993 陳彬

ECD(Executive Creative Director):Miracle Hung 洪辰沛

CD (Creative Director):Ian Liu 劉俊逸

SAD(Senior Art Director):Simon 小火 / Outman 楗煒

AD(Art Director):LighthouseTT 郭素平 / Lily 蔡李媛

Copy Director:Liu Hexin 劉合心 / Fangzhou Guo 郭方舟

AAD(Associated Account Director):Sunshine 孫姍姍

AE(Account Executive):Carol 徐填錕

Production DEPT.:

Production House:amanacliq Shanghai Limited 上海恒代齊力企業形象策劃有限公司

Executive Producer:Desmond Sng 孫國順

Producer:Wyvern Chen 陳宇傑 / Jo Wang 王靜 / Tiger Wu 吳棟

Production Manager:Dean Hou 侯佳詩 / Eva Fu 傅葭鶯

Production Assistant:Asuka Gu 谷苗 / Bully Wang 王靜婷 / Matthew An 安清暘

Celebrity Handler:Carrie Hu 胡玲慧

Director:Muh Chen 陳奕仁

Assistant Director:Xiao Chi Lin 林曉娸

Director’s Assistant:Rita Chen 陳湘喬

D.P.:Shin Chin 金鑫

1st Asst. Camera:Yu Hao Liu 劉于豪

Gaffer:Pi Teh 何彼得

Production Design:Touch Down Art Department

Art Director:Ten Zhang 張天恩

Associate Art Director:Bobo Shi 施單波

Set Designer:Eason Yi 益鑫融 / Five Hong 洪梁璋

Art Assistant:Yank普世浩 / Rain Zhao 趙春雨 / Xia Qing 夏甄清

Prop Master:Cheng Zhong Hao 程中好 / Gao Lu 高路

Prop Assistant:Chen Hai Tao 陳海濤 / Tang Wei 唐偉 / Chang Yong Cun 常永存 / Li Guo Qiang 李國強 / Ye Ti Lei 葉體磊 / Liu Da Yu 劉大育 / Cao Yu 曹雨 / Gao Ai Jun 高愛軍 / Sun Yun Lei 孫云雷 / Qin San Chang 秦三長 / Xue De Song 薛德松/ He Kang Guo 何亢國

Action Choreographer:Zhang Hai Yang 張海洋 / Shen Wei Chao 沈偉超

Dance Choreographer:Jing Jing 晶晶 / Ying Ying 瀅瀅

Casting:Dai Qiang 代兆強 / Cicy 蔣西香 / Sheng Zi 何金生

Stylist:Julian Mei

Wardrobe Assistant:Kevin Zhou 鄒偉 / Bai Qing Li白慶利 / Yu Hai Di鬱海娣 / Zhang Yan Ping張艷萍

Extras Stylist:Mim Zhu 朱敏敏

Extras Hair & Make Up:Xi Feng 夕風 / Na Na 娜娜

Studio & Equipment Rental:

京明亮堂(北京)影業有限公司 / 中性灰影業(北京)有限公司 / 深圳市首映文化影視製作有限公司 /

NAKID CO., LTD.

Editor:Arthur Yang 楊士漢

Composer:Starr Chen 陳星翰

Sound Effect:Kiwi Audio & Visual Production Inc. 奇奕果有限公司

Sound Effects Editor: Chen Tao Chiang 蔣震道

Post-Production House : Grass Jelly Studio 仙草影像

Director:Muh Chen 陳奕仁

Executive Producer:Eliza Lee 李依蒨

Project Manager:Ekijo Lai 賴奕如

Project Manager’s Assistant:Roddy Hung 洪凡柔

Financial Manager:Lulu Chen 陳奕如

CG & Compositing Lead:Greg Miao 苗天雨

Designer:

Yu Shuo Leung 梁育碩

Both Li 李季軒

QB Lian 連又潔

Meiling Chen 陳美齡

Eason Chen 陳家和

2D Animator:

Meiling Chen 陳美齡

3D Animator:

Janet Wang 王玨凝

Youzi Su 蘇袖惠

3D Animator Assistant:

Jia Yu Chen 陳家榆

Yuki Chou 周祐諆

Ting Yi Lu 呂庭儀

VFX Artist:

Yu Hsuan Huang 黃于瑄

Compositing:

Wen Ting Li 李文婷

Compositor’s Assistant:

Eason Chen 陳家和

Ching Chi 冀擎

Jia Yu Chen 陳家榆

Yuki Chou 周祐諆

Ting Yi Lu 呂庭儀

Jolly Huang 黃喬莉

Meiling Chen 陳美齡

Grading:

Zoe Chang 張明珠

iView Post-Production 意象影像 / Pudding Wang 王慕鼎

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