The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Date: Feb 2020
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Helmed by directing duo D.A.D.D.Y., aka Enda Loughman and Mike Ahern, these four 15-second spots, each narrated by a talking bulldog, highlight the brand’s latest eco-friendly offerings.

'Beardy' and 'Bum Chin' respectively capture the bulldog dropping endearing compliments as its owner oils his beard and shaves his prominent cleft chin. “Got You” visualizes the bulldog lending a helping paw by scrubbing its owner’s hairy chest in the shower while 'Matching' features the bulldog complimenting his owner’s soft skin while donning colorful, matching outfits (complete with stylish sunglasses).

Credits

Client: Bulldog, Edgewell Personal Care

VP of Marketing, North America: Matt Bell

Marketing Director: Minna Raffin

Senior Brand Manager: Kari Caesar

Chief Creative Officer: Richard Brim

Executive Creative Directors: David Brown, Daniel Bonder

Creative Directors: Ash Tavassoli, Jess Toye

Head of Design: Mitch Horton

Agency: adam&evenyc

Agency Head of Production: Victoria Bennett

Agency Executive Producer: Gemma Conway

Group Strategy Director: Stuart Harrison

Strategy Director: Alistair Owen

Managing Director: James Rowe

Account Supervisor: Katie Briefel

Production Company: 1stAveMachine

Director: DADDY

Partner/Executive Producer: Sam Penfield

Executive Producer: Michaela Mckee

Executive Producer: Peter Repplier

Director of Photography: Miguel Lopez

Editorial: WORK

Editor: Mark Edinoff

Producer: Alejandra Alarcon

Post Production: The Mill

Production Supervisor: Bethaney Phillips

Executive Producer: Eliana Carranza-Pitcher

Producer: Luke Proctor

2D Lead: Dan Bowhers

2D Assists: James Cudahy, Katelyn Veneman

Colorist: Mikey Rossiter

Audio Post Production: Mr Bronx

Sound Design: Dave Wolfe