Volkswagen: Working With You by Adam&Eve/DDB
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A new film created by adam&eveDDB sees Volkswagen Commercial Vehicles urging drivers to take as much care over their health as they do their vans. The campaign has been created in conjunction with charity Balls to Cancer, which aims to fight cancer with fun, and is being released to coincide with Male Cancer Awareness month this November.
In the light-hearted film a driver is collecting his van after it’s been checked over by the Volkswagen Commercial Vehicle technician. The customer is so impressed by the technician’s thoroughness that when he’s told “You’re good to go, unless there’s anything else?”, he replies “Actually, could you have a look at these as well” and drops his trousers. The technician is momentarily caught off guard before answering apologetically, “I just do vans”. The ad ends with the lines “You get your van checked, so why not yourself? If you’re concerned, please see your GP”.
It is based on the observation that, for many professionals, their van is critical to their livelihood and life – therefore they are quick to get it checked even at the smallest sign of an issue. But that same urgency doesn’t apply to themselves if they find a lump on their testicles. The campaign runs on ITV Player, 4OD, Sky AdSmart as well as on YouTube and social channels. It will also be rolled out across all of Volkswagen’s Van Centres, with staff being encouraged to get involved in fundraising.
Credits
Client: Volkswagen Commercial Vehicles
Brand: Brand
Project name: Balls to Cancer
Where did it run: VOD and Social
Client: Sarah Cox
Chief Creative Officer: Rick Brim
Creative Directors: Matt Woolner and Steve Wioland
Creatives: Will Blackburn and Lily Scarlett
Agency producer: Hannah Needham
Managing Partner: Sam LeCoeur
Business Director: Matthew Harris
Account Manager: Charlotte Ellison
Planner: Matt Walters/John Blight
Media company: PHD
Media Planner: Hugo Winter/Alice Kinoulty
Production company: Outsider
Director: Jim Gilchrist
Producer: Tex Travi
D.O.P: Luke Scott
Editing Company: Cut & Run
Editor: Ben Campbell
Post Production: Nineteentwenty
VFX Supervisor: Chrys Aldred
Post Producer: Amie Kingsnorth & David Keegan
Colourist: Duncan Russell @ Freefolk
Audio Post Production: Grand Central Recording Studios
Audio Engineer: Munzie Thind