Volkswagen: Movie Star Confidence by Adam&EveDDB
- Location:
The latest campaign for Volkwagen UK sees an American spy too eager to show off his fluent Russian at a roadblock and a defense lawyer with a seemingly indefensible client feature in a series of films created by Adam&Eve DDB.
From spy genres to a zombie apocalypse the, ‘Movie Star Confidence’ campaign created to promote the brand’s sponsorship of ITV Movies takes inspiration from Hollywood narratives. In each execution, a different movie scenario is set up and then subverted when a Volkswagen SUV driver faces jeopardy but reacts unexpectedly. Rather than crumble in the face of danger, the drivers react boldly thanks to the unexpected confidence they feel while driving an SUV.
The work comprises of 26 idents to promote Volkswagen’s ongoing sponsorship of ITV Movies – including 15-, 10- and 5-second versions, as well as five films between 30-seconds and 60-seconds for use online.
Credits
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Ant Nelson, Mike Sutherland
Copywriter: Matt Gay
Art director: Matt Gay
Head of Film: Ben Sharpe
Agency producer/s: Rebecca Holt
Planner/s: Sarah Morning
Managing Partner: Michael McConville
Business Director/s: Matt Harris
Account Director/s: Steve Halliday
Account Manager/s: Andy Billman
Designer/Typographer: King Henry
Media agency: PHD
Media planner/s: Matt Holiday, Michael Bensley
Production company: O Positive @ Rogue
Director: David Shane
Producer: Nell Jordan
Executive Producer: Ralph Laucella / Nell Jordan / Marc Grill
Production Manager: Alex Yiaxis
Cinematographer: Stuart Dryburgh
Production Designer: Vova Radlinskiy
Stylist: Gabriela Yiaxis
Zombie Prosthetics: Barrie Gower
Production Service Company: Radioaktive Film, Kiev
Editing Company: The Quarry
Editor: Paul Watts
Post Production: Untold
Post Producer: Ian Berry / Helen Tang
VFX Supervisor: Omar Akkari
2D Artist: George Rockcliffe, Katie Rhodes, Grant Connor, Rich McKean
Grade: Company 3
Colourist: Tom Poole
Audio Post Production: 750 mph
Sound Designer: Sam Ashwell
Music Supervisor: Emily Pritchard @ Twenty Below Music
