Volkswagen: The Big Arrival by Adam&EveDDB
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Volkswagen has launched a major campaign for its forthcoming new Tiguan SUV showing that with its new styling, features and cutting edge technology it is possible to make even the school run cool.
‘The Big Arrival’, created by adam&eveDDB, features a typical drive-to-school trip – perhaps the quintessentially humdrum everyday drive. But in the new ad, the trip receives a major injection of excitement courtesy of the new second generation Tiguan.
Running under the strapline: ‘The new Tiguan. Cool. Calm. Connected.’ the campaign broke at the weekend across major terrestrial and digital TV channels and is supported by a digital and outdoor campaign, including an IMAX takeover.
Credits
Chief Creative Officer Ben Priest
Executive Creative Directors Ben Tollett, Richard Brim
Art Director: Frank Ginger
Copywriter: Shay Reading
Additional Credits: Agency producer: Rebecca Holt
Planner: Nick Hirst
Business Director: Mike Stern
Account Director: Loella Bowles
Account Manager: Josh Edwards
Media agency: Mediacom
Media planner: Nicole Elliott, Dee Levison
Production company: Smuggler
Executive Producer:
Producer: Emma Butterworth
Director: Guy Shelmerdine
Cinematographer:
D.O.P: Tim Maurice Jones
Editing Company: WORK POST
Editor: Saam Hodivala
Post Production: THE MILL
Post Producer Clare Melia
Music Supervisor: Tom Stanford @ Platinum Rye
Audio Post Production: 750mph
Audio Engineer: Sam Ashwell
Soundtrack name and composer: Dead Prez ‘Hip Hop’
