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Volkswagen: The Big Arrival by Adam&EveDDB

Client: Volkswagen
Date: May 2016
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Volkswagen has launched a major campaign for its forthcoming new Tiguan SUV showing that with its new styling, features and cutting edge technology it is possible to make even the school run cool.

‘The Big Arrival’, created by adam&eveDDB, features a typical drive-to-school trip – perhaps the quintessentially humdrum everyday drive. But in the new ad, the trip receives a major injection of excitement courtesy of the new second generation Tiguan.

Running under the strapline: ‘The new Tiguan. Cool. Calm. Connected.’ the campaign broke at the weekend across major terrestrial and digital TV channels and is supported by a digital and outdoor campaign, including an IMAX takeover.


Chief Creative Officer Ben Priest

Executive Creative Directors Ben Tollett, Richard Brim

Art Director: Frank Ginger

Copywriter: Shay Reading

Additional Credits: Agency producer: Rebecca Holt

Planner: Nick Hirst

Business Director: Mike Stern

Account Director: Loella Bowles

Account Manager: Josh Edwards

Media agency: Mediacom

Media planner: Nicole Elliott, Dee Levison

Production company: Smuggler

Executive Producer:

Producer: Emma Butterworth

Director: Guy Shelmerdine


D.O.P: Tim Maurice Jones

Editing Company: WORK POST

Editor: Saam Hodivala

Post Production: THE MILL

Post Producer Clare Melia

Music Supervisor: Tom Stanford @ Platinum Rye

Audio Post Production: 750mph

Audio Engineer: Sam Ashwell

Soundtrack name and composer: Dead Prez ‘Hip Hop’

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