Virgin Media: Stay in Love, Stay Connected by Adam&EveDDB

Date: Sep 2020

The ‘Stay in love, stay connected campaign’ features timeless stories of romantic connections retold in today’s world.

From cat selfies, to virtual musical duets, to falling asleep together on a video call – dating is depicted in the digital era through a series of real-life inspired snapshots, to the upbeat soundtrack of Carly Rae Jepsen’s ‘I really like you’.

Virgin Media’s latest TV film, created by adam&eveDDB, will air for the first time on 4 September during Coronation Street on ITV. With media planned and bought by Manning Gottlieb OMD, the film will be supported by OOH, radio, and digital media which bring to life how Virgin Media speeds enable instant connection.

The campaign is the third installment of the morale-boosting ‘Stay connected’ platform, after Virgin Media swiftly pivoted its strategy at the beginning of lockdown to lift the nation’s spirits and highlight the importance of staying connected during uncertain times.

Credits

Client: Virgin Media

Brand: Virgin Media

Project/Campaign name: Stay in love, stay connected

First Air Date: 04/09/2020

Clients: Cilesta Van Doorn (Brand & Marketing Executive Director), Sam Codrington (Head of Advertising), Sophie Buxton (Senior Campaign Manager), Chris Hughes (Senior Campaign Manager), Sam Miao (Campaign Manager)

Creative Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Creative Director/s: Tim Vance & Paul Knott

Agency producer/s: Brittany Littlewood / Charles Woodall

Planner/s: Claire Strickett & Paulina Thompson

Joint CEO: Tammy Einav

Managing Partner: Sam LeCoeur

Business Director/s: Pip Shepherd

Account Director/s: Cat Thomas

Account Executive/s: Olivia Rose

Business Affairs: Gemma Davies

Design Agency: King Henry