Publish your content on The Drum

Virgin Media: Stay in Love, Stay Connected by Adam&EveDDB

Date: Sep 2020
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
14 votes

The ‘Stay in love, stay connected campaign’ features timeless stories of romantic connections retold in today’s world.

From cat selfies, to virtual musical duets, to falling asleep together on a video call – dating is depicted in the digital era through a series of real-life inspired snapshots, to the upbeat soundtrack of Carly Rae Jepsen’s ‘I really like you’.

Virgin Media’s latest TV film, created by adam&eveDDB, will air for the first time on 4 September during Coronation Street on ITV. With media planned and bought by Manning Gottlieb OMD, the film will be supported by OOH, radio, and digital media which bring to life how Virgin Media speeds enable instant connection.

The campaign is the third installment of the morale-boosting ‘Stay connected’ platform, after Virgin Media swiftly pivoted its strategy at the beginning of lockdown to lift the nation’s spirits and highlight the importance of staying connected during uncertain times.

Credits

Client: Virgin Media

Brand: Virgin Media

Project/Campaign name: Stay in love, stay connected

First Air Date: 04/09/2020

Clients: Cilesta Van Doorn (Brand & Marketing Executive Director), Sam Codrington (Head of Advertising), Sophie Buxton (Senior Campaign Manager), Chris Hughes (Senior Campaign Manager), Sam Miao (Campaign Manager)

Creative Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Creative Director/s: Tim Vance & Paul Knott

Agency producer/s: Brittany Littlewood / Charles Woodall

Planner/s: Claire Strickett & Paulina Thompson

Joint CEO: Tammy Einav

Managing Partner: Sam LeCoeur

Business Director/s: Pip Shepherd

Account Director/s: Cat Thomas

Account Executive/s: Olivia Rose

Business Affairs: Gemma Davies

Design Agency: King Henry

Designer/Typographer: Alex Fairman & Carl Warren

Media Agency: Manning Gottlieb OMD

Executive Director: Glenn Burchnall

Head of Planning: Kat Broomhead

Account Directors: Spencer Corrigan, Helen Godfrey & Adam Saunders

Production Company: new-land

Producer: Mikey Levelle

Director: Joanna Nordahl

D.O.P: David Wright

Editing Company: TenThree

Editor: Chris Roebuck

Online: Untold Studios

Online Producer: Lauren Oldfield

Lead 2D Artist: George Rockliffe

Grade: Company 3

Grade Producer: Alexandra Lubrano

Colourist: Sofie Borup

Music Supervisor: Tom Stanford at Theodore Music

Audio Post Production: Phil Bolland at Factory Studios

Soundtrack name and composer: Carly Rae Jepsen ‘I Really Like You’ (Carly Rae Jepsen, Jacob Hindlin & Peter Svensson)

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy