Virgin Media: advert-body-1 by Adam&EveDDB

Virgin Media has launched new campaign, which centres around the magical moment of two generations coming together over a mutual love of music, powered by its lightning-fast broadband.

The integrated campaign, created by Adam&EveDDB, will run for four months across multiple channels and is fronted by a new film that follows a budding singer-songwriter, played by visual artist and musician Lava La Rue, as they stumble across a 90s jungle track recorded by their father and dedicated to them when they were a child. The discovery inspires the daughter to remix their own version with new lyrics, titling the track ‘For You’, before paying tribute to their father live on stage.

The campaign is the second chapter of the ‘Faster Brings us Closer’ creative which launched earlier this year, telling a timeless love story in the world of online gaming.