Virgin Atlantic has collaborated with TripAdvisor on a new online advertising campaign launching on the TripAdvisor website today, entitled ‘The Ultimate Review from The Ultimate Reviewer’ by adam&eveDDB. Using 360 degree immersive film with spatial sound, the online campaign brings to life TripAdvisor reviews from some of the UK’s most prolific reviewers.
Set in San Francisco and Miami, ‘The Ultimate Review from The Ultimate Reviewer’ takes its audience on a tour of three of each city’s hotspots, set to a narration of TripAdvisor reviewers’ recommendations. Shot using a third person point-of-view, the tour goes from jet skiing along Miami beach to passing under the Golden Gate Bridge in San Francisco.
The campaign is the winner of the 2016 TripAdvisor Creative Challenge, which invited brands to showcase their creativity and talent through the interactive medium of online advertising display. Combining Virgin Atlantic’s brand attitude of 'Life doesn’t come to you, so go to it' with TripAdvisor’s unrivalled traveller insight, ‘The Ultimate Review from The Ultimate Reviewer’ is part of a drive in the airline’s digital and social activity aimed at those with an adventurous and impulsive spirit, following the successful ‘One Day’ campaign launched in May 2016.
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative Director/s: Simon Lloyd
Digital Creative: Hash Milhan
Additional Credits: Agency Producer: Agne Acute
Interactive Lead: Karen Boswell
Planner: Martin Beverly
Business Director: Sam Lecoeur
Account Manager: Katie Vine
Media agency: PHD
Media planner: Martin O’Brien
Production company: REWIND: VR & Suite Spot
Editor and Post Production: REWIND: VR Published: September 2016