The Cybersmile Foundation : #TrollingIsUgly by Adam&EveDDB

Date: Apr 2018
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Adam&eveDDB has released a pro-bono campaign for The Cybersmile Foundation, #TrollingIsUgly, to help combat cyberbullying.

Led by social media influencer and body confidence campaigner, Chessie King, the campaign demonstrates the devastating effect that digital abuse can have on young people.

The campaign started with a post on Chessie’s Instagram profile where she talks about body confidence, which got over 150,000 views in the first 12 hours.

Credits

Client: Dan Raisbeck, Iain Alexander

Chief creative officer: Richard Brim

Creative director/s: Rasmus Smith Bech, Jonas Roth

Creative team: Lily Scarlett Hurst, William Blackburn

Agency producer: Suzy MacGregor

Planner: Martin Beverley

Managing partner: Miranda Hipwell

Account director: Olivia Chittenden

Account manager: Rosie Snowball

Post production: FreeFolk / cain & abel

Post producer: Charles Gillet (FreeFolk)

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