Adam&eveDDB has released a pro-bono campaign for The Cybersmile Foundation, #TrollingIsUgly, to help combat cyberbullying.
Led by social media influencer and body confidence campaigner, Chessie King, the campaign demonstrates the devastating effect that digital abuse can have on young people.
The campaign started with a post on Chessie’s Instagram profile where she talks about body confidence, which got over 150,000 views in the first 12 hours.
Client: Dan Raisbeck, Iain Alexander
Chief creative officer: Richard Brim
Creative director/s: Rasmus Smith Bech, Jonas Roth
Creative team: Lily Scarlett Hurst, William Blackburn
Agency producer: Suzy MacGregor
Planner: Martin Beverley
Managing partner: Miranda Hipwell
Account director: Olivia Chittenden
Account manager: Rosie Snowball
Post production: FreeFolk / cain & abel
Post producer: Charles Gillet (FreeFolk)