The AA: That Feeling by Adam&EveDDB
- Location:
The AA is helping drivers – many of whom have been stuck at home during lockdown – get ready to get back behind the wheel with the confidence of knowing the AA is by their side, in a new campaign from adam&eveDDB and Goodstuff that celebrates the feeling of getting back on the road.
Tukker the dog, the campaign’s hairy hero, embodies the nation’s visceral response to the exhilarating freedom and possibilities presented by a long-awaited car journey - however big or small.
Dogs have the ability to express unbridled enthusiasm far better than humans ever could, which makes Tukker the perfect star of the show, eager to tell the simple story of how we have all missed being on the road.
Credits
Client: The Automobile Association
Brand: The Automobile Association
Project/Campaign name: That Feeling
First Air Date: 13th July
Client/s:
Group Marketing Director: Tracy Abraham
Head of Brand Marketing: Will Harrison
Senior Marketing Manager: Ria Purser
Senior Marketing Manager – Media: Alexander Brown
Marketing Executive: Nikita Marlow
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Managing Director: Paul Billingsley
Copywriter: Matt Woolner
Art director: Steve Wioland
Social creative: Lauren Booty
Agency producer/s: Charles Woodall, Stephen Mead
Planning Partner: Heather Alderson
Senior Planner: Claire Strickett
Business Director: Victoria Ellis
Account Director: Lesley Smith
Account Manager: Megan Hill
Business Affairs:Gemma Davies, Martin Eels
Design Agency: King Henry
Designer/Typographer: Olly Watts
Artwork: Dave Callow
Animator: Ed Christie
Media agency: Goodstuff, Brainlabs & The Specialist Works
Media planner/s: Izzy Rhys-Davies, Hannah Brady, Hamish Kydd, Joe Wood, Lucy Cook, Carly Shrubb, Sara Gonzalez, Paul Sweeney, Robert McGovern, Victoria Stroud
Production company: MJZ
Producer: Alicia Richards
Director: The Perlorian Brothers
Puppeteer: Santa Didžus & Dana Lāce
Production Designer: Juris Zukovskis
Cinematographer: Jānis Jurkovskis
D.O.P: Jānis Jurkovskis
Editing Company: Trim
Editor: Dominic Leung
Post Production: ETC
Post Producer: Jon Purton
VFX Supervisor: Giles Cheetham
Colourist: Luke Morrison
Music Supervisor: Tom Stanford @ Theodore
Audio Post Production: Factory
Soundtrack name and composer: Drinkee by Sofi Tukker
Photographer: James Day & Martins Cirulis
Print Producer: Siobhan Squire
