The AA: That Feeling by Adam&EveDDB

Client: The AA
Date: Jul 2020
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The AA is helping drivers – many of whom have been stuck at home during lockdown – get ready to get back behind the wheel with the confidence of knowing the AA is by their side, in a new campaign from adam&eveDDB and Goodstuff that celebrates the feeling of getting back on the road.

Tukker the dog, the campaign’s hairy hero, embodies the nation’s visceral response to the exhilarating freedom and possibilities presented by a long-awaited car journey - however big or small.

Dogs have the ability to express unbridled enthusiasm far better than humans ever could, which makes Tukker the perfect star of the show, eager to tell the simple story of how we have all missed being on the road.


Client: The Automobile Association

Brand: The Automobile Association

Project/Campaign name: That Feeling

First Air Date: 13th July


Group Marketing Director: Tracy Abraham

Head of Brand Marketing: Will Harrison

Senior Marketing Manager: Ria Purser

Senior Marketing Manager – Media: Alexander Brown

Marketing Executive: Nikita Marlow

Group Executive Creative Director: Ben Tollett

Chief Creative Officer: Richard Brim

Managing Director: Paul Billingsley

Copywriter: Matt Woolner

Art director: Steve Wioland

Social creative: Lauren Booty

Agency producer/s: Charles Woodall, Stephen Mead

Planning Partner: Heather Alderson

Senior Planner: Claire Strickett

Business Director: Victoria Ellis

Account Director: Lesley Smith

Account Manager: Megan Hill

Business Affairs:Gemma Davies, Martin Eels

Design Agency: King Henry

Designer/Typographer: Olly Watts

Artwork: Dave Callow

Animator: Ed Christie

Media agency: Goodstuff, Brainlabs & The Specialist Works

Media planner/s: Izzy Rhys-Davies, Hannah Brady, Hamish Kydd, Joe Wood, Lucy Cook, Carly Shrubb, Sara Gonzalez, Paul Sweeney, Robert McGovern, Victoria Stroud

Production company: MJZ

Producer: Alicia Richards

Director: The Perlorian Brothers

Puppeteer: Santa Didžus & Dana Lāce

Production Designer: Juris Zukovskis

Cinematographer: Jānis Jurkovskis

D.O.P: Jānis Jurkovskis

Editing Company: Trim

Editor: Dominic Leung

Post Production: ETC

Post Producer: Jon Purton

VFX Supervisor: Giles Cheetham

Colourist: Luke Morrison

Music Supervisor: Tom Stanford @ Theodore

Audio Post Production: Factory

Soundtrack name and composer: Drinkee by Sofi Tukker

Photographer: James Day & Martins Cirulis

Print Producer: Siobhan Squire

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