Temptations: Don’t You (Forget About Me) by Adam&EveDDB

Date: Aug 2016
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Created by Adam & Eve/DDB London, the campaign’s first digital content release features a 1980s-style music video starring the Electric Furs – a fictitious band made up of real cats “singing” and “playing” instruments – performing a feline rendition of “Don’t You (Forget About Me)” by Simple Minds. Directed by award-winning filmmaker Ninian Doff, the entertaining video takes a tongue-in-cheek look into how cats may try to convince their human counterparts to remember to treat them too.


Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Creative Team: Matt Fitch, Mark Lewis

Additional Credits: Agency producer: Suzy MacGregor

Head of Planning: Jessica Lovell

Planning: Enni-Kukka Tuomala

Managing Partner: Fiona McArthur

Account Director: Jaimee Kerr

Interactive Partner: Simon Adamson

Social Media Strategist: Jessica Taylor

Media agency: MediaCom / Starcom US

Production company: Pulse Films

Executive Producer: James Sorton

Producer: Sam Chitty

Director: Ninian Doff


D.O.P: Partick Meller

Editing Company: Trim

Editor: Ross Hallard

Post Production: Finish

Post Producer: Cheryl Payne

2D Artist: Steve Murgatroyd

Colourist: Julien Biard

Music consultant: Sound Lounge

Music supervisor: Leland Music

Audio post production: 750 MPH

Soundtrack name: Don’t You Forget About Me

Composer: Schiff / Forsey

Artist: Paul Beard

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