advert-body-1 by Adam&Eve/DDB
- Location:
Adam&Eve/DDB has created a new car bumper sticker featuring Space Invaders as part of a public safety campaign for Highways England. The integrated campaign, which is the first by Adam&Eve/DDB for Highways England, has been developed because of statistics showing one in eight of all casualties are caused by people driving too closely to the vehicle in front, with more than 100 people killed or seriously injured in a year.
It uses the classic arcade game’s graphics, characters and sound effects, first released by Taito, a Japanese game manufacturer, 40 years ago in 1978. It carries the tagline: ‘Don’t be a Space Invader. Stay safe, stay back’.
The campaign, which also spans outdoor, radio and online film, highlights the dangers and impact of tailgating – driving too close to the car in front – with the aim of reducing accidents and making driving less stressful for motorists.
The bumper sticker features Space Invaders’ iconic pixelated enemy alien character to symbolise a car that is tailgating. The bumper sticker acts as a warning to the car behind to stay back a safe distance. In the online film a driver is shown being tailgated by the Space Invaders enemy alien. The integrated campaign breaks on 17 September and will run for six weeks.
Credits
Client: Alison Holiday, Head of Marketing & Events
Annemarie Hennessy, Senior Marketing Manager
Brand: Highways England
Project name: Don’t be a Space Invader
Chief Creative Officer: Richard Brim
Creative Director: Simon Lloyd
Creatives: Shay Reading, Frank Ginger, Paul Knowles
Agency producer: Charles Woodall
Agency producer: Jaki-Jo Hannan
Planner: Milla McPhee
Data Planner: Nic English
Business Director: Mike Stern
Account Director: Abi Robinson
Account Manager: Tom Peters and Holly Fletcher
Designer/Typographer: Paul Knowles and Scott Silvey, King Henry
Media agency: Carat
Media planner: Emma Kwarteng
Production company: Smuggler
Producer: Darren Tuohy
Director: Stylewar
D.O.P: Ben Magahy
Editing Company: Stitch
Editor: Tim Hardy
Post Production: Swiss
Colourist: Max Strömberg
Supervisor: Pablo Fernandez
VFX coordinator: Jonas From
Post Producer: Emma Rosas Hott
Music Supervisor: NA
Audio Post Production: 750mph – Mark Hellaby
Soundtrack name and composer: V15 – Mark Hellaby Invade Space - Darren Mudge
