Sony PlayStation: Feel the Power by Adam&EveDDB
- Location:
A campaign has launched for the PlayStation brand, “Heart.”
This spot for Sony Interactive Entertainment is designed to give viewers a taste of the powerful emotions gamers feel when playing on the PlayStation 4 console.
The film opens on the ferocious barking of a dog as a tactical unit peers, full of trepidation and curiosity, over the edge of a cavernous opening. A strange, other worldly noise echoes up through the tunnel as the team rappels down deep into blackness. Trying to hide their fear, the unit brakes their way through the tunnel, deeper underground, as the strange beating noise grows louder and louder. They try to gather their nerves as the captain pries open a thick steel door into more obsidian darkness. The sound is deafening.
By flashlight, the team slowly unveils the thrilling scene. Caged hearts, beating furiously as they’re powered by PlayStation consoles. The scale of the room is revealed, as the lights power on revealing row after row of hearts. Finally we close in on a single beating heart as the PlayStation symbols slowly appear inscribed.
Credits
Sony Interactive Entertainment
Eric Lempel, Senior Vice President Global Marketing
Mary Yee, Vice President Global Marketing
Adam Grant, Director Global Marketing
Jayne Murphy, Senior Manager Global Brand Marketing
Dianne Segovia, Global Manager Brand and Platform Marketing
Creative agency: Adam&eveDDB
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Ant Nelson, Mike Sutherland
Creatives: Darren Beresford, Richard Gayton
Chief Production Officer: Anthony Falco
Agency producer: Michael MacMillan
Assistant producer: Charlotte Wickens
Planner: David Mortimer
CEO: Mat Goff
Managing Partner: Sarah Coleman
Account Director: Adam Patel
Account Manager: Casey Nguyen
Project Manager: Sam McGeorge
Digital Display Lead: Marceline Le Gaufey
Global Business Director: Sybille Chrissoveloni
Business Affairs: n/a
Designer/Typographer: King Henry
Media agency: Mediacom
Production company: Iconoclast
Executive Producer: Anna Smith
Producer: Charlotte Woodhead
Director: Romain Gavras
D.O.P: Andre Chemetoff
UK Production Manager: Francesca Resteghini
Editing Company: Trim
Editor: Tom Lindsay
Post Production: The Mill
Post Producer: Clare Melia
VFX Supervisor: Dan Williams
3D Artist: Phil Maddock
Colourist: Damien Van Der Cruyssen
Audio Post Production: 750mph
Audio Post Production (Foley): Arrogant Music & Dreamsound
Service Company: Shelter
Executive Producer: Albert Zurashvili
Producer: Yulia Foster
Project Manager: Max Matveev
Project Coordinator: Gena Shevchenko
1st AD: Grits
