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Sony PlayStation: Feel the Power by Adam&EveDDB

Date: Feb 2020
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A campaign has launched for the PlayStation brand, “Heart.”

This spot for Sony Interactive Entertainment is designed to give viewers a taste of the powerful emotions gamers feel when playing on the PlayStation 4 console.

The film opens on the ferocious barking of a dog as a tactical unit peers, full of trepidation and curiosity, over the edge of a cavernous opening. A strange, other worldly noise echoes up through the tunnel as the team rappels down deep into blackness. Trying to hide their fear, the unit brakes their way through the tunnel, deeper underground, as the strange beating noise grows louder and louder. They try to gather their nerves as the captain pries open a thick steel door into more obsidian darkness. The sound is deafening.

By flashlight, the team slowly unveils the thrilling scene. Caged hearts, beating furiously as they’re powered by PlayStation consoles. The scale of the room is revealed, as the lights power on revealing row after row of hearts. Finally we close in on a single beating heart as the PlayStation symbols slowly appear inscribed.

Credits

Sony Interactive Entertainment

Eric Lempel, Senior Vice President Global Marketing

Mary Yee, Vice President Global Marketing

Adam Grant, Director Global Marketing

Jayne Murphy, Senior Manager Global Brand Marketing

Dianne Segovia, Global Manager Brand and Platform Marketing

Creative agency: Adam&eveDDB

Chief Creative Officer: Richard Brim

Executive Creative Director/s: Ant Nelson, Mike Sutherland

Creatives: Darren Beresford, Richard Gayton

Chief Production Officer: Anthony Falco

Agency producer: Michael MacMillan

Assistant producer: Charlotte Wickens

Planner: David Mortimer

CEO: Mat Goff

Managing Partner: Sarah Coleman

Account Director: Adam Patel

Account Manager: Casey Nguyen

Project Manager: Sam McGeorge

Digital Display Lead: Marceline Le Gaufey

Global Business Director: Sybille Chrissoveloni

Business Affairs: n/a

Designer/Typographer: King Henry

Media agency: Mediacom

Production company: Iconoclast

Executive Producer: Anna Smith

Producer: Charlotte Woodhead

Director: Romain Gavras

D.O.P: Andre Chemetoff

UK Production Manager: Francesca Resteghini

Editing Company: Trim

Editor: Tom Lindsay

Post Production: The Mill

Post Producer: Clare Melia

VFX Supervisor: Dan Williams

3D Artist: Phil Maddock

Colourist: Damien Van Der Cruyssen

Audio Post Production: 750mph

Audio Post Production (Foley): Arrogant Music & Dreamsound

Service Company: Shelter

Executive Producer: Albert Zurashvili

Producer: Yulia Foster

Project Manager: Max Matveev

Project Coordinator: Gena Shevchenko

1st AD: Grits

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