Skittles: Recolour The Rainbow by Adam&EveDDB

Skittles has announced its ‘Recolour The Rainbow’ campaign for Pride month, as the brand joins forces with leading players in the LGBTQ+ space, Switchboard, Queer Britain and Gay Times, to recolour a selection of historic LGBTQ+ archive images.

The rainbow is a recognisable symbol of pride and is also linked to the colourful Skittles brand. As such, every year since 2016 Skittles has given up its rainbow colours in order for Pride’s rainbow to take centre stage, acknowledging that it is the only rainbow that matters during the LGBTQ+ celebrations.

Renowned colourists Dynamichrome, along with Skittles, Gay Times, Switchboard and Queer Britain have collaborated to re-colour four LGBTQ+ archive images – restoring them to full colour for the first time ever, and ultimately bringing new life, visibility and celebration to each image.

The featured images are a 1971 Gay Liberation Front protest in Trafalgar Square; a Lesbian Strength March in 1985, including prominent activist Femi Otitoju; and photos capturing Pride events held in New York City in the 1970s.