The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Date: Nov 2018
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
5 votes

Save the Children is reminding people that Christmas Jumper Day is coming again this December with a humorous ad, created by Adam & Eve/DDB, warning that the garments must be worn responsibly.

To demonstrate why, we see three people who haven’t fully thought through their commitment to Christmas Jumper Day. One is a fitness instructor who attempts to teach a spinning class wearing a particularly fluffy, tinsel-y number; another is a dentist who is oblivious to how her jumper, with its 3D carrot nose, might come between her and her patient; the last is a policeman who has worn his fabulous, light-up ‘ho ho ho’ jumper on a stakeout. ‘Save the Children’s Christmas Jumper Day is back,’ says the voiceover. ‘Please wear responsibly.’

The ad finishes with a callout for people to request fundraising packs by visiting the dedicated christmasjumperday.org website and signing up.

The ad breaks on 5 November and is running across TV, out-of-home, press and radio.

Credits

Client: Save the Children

Brand: Save the Children

Project name: Christmas Jumper Day, Please Wear Responsibly

Client:

Laura Solomon - Senior Brand Manager

Sarah Button-Stephens - Senior Campaign Fundraising Manager

Vicky Fallon - Campaign Fundraising Director

Brea Thibodeau - Campaign Fundraising Manager

Group Executive Creative Director: Ben Tollett

Chief Creative Officer: Richard Brim

Creative Director/s: Colin Booth & Ben Stilitz

Agency producer: Brittany Littlewood

Planners Ben Worden, Sara Keegan

Business Director: Flemming Lerche

Account director: Max Sullivan

Account manager: Rosa Aaronovitch

Designer/Typographer: Nadine Fer

Media agency: JAA

Media planners: Tom Brown, George Gwilliam

Production Company: Biscuit Filmworks UK

Director: Jeff Low

Executive Producers: Rupert Reynolds-Maclean and Hanna Bayatti

Producers: Kwok Yau & Toby Courlander

Production manager: Matt Bulaitis

DOP: Fredrik Backar

Production designer: Sam Tidman

Edit house – Work Editorial

Editor: Saam Hodivala

Post production: The Mill

Producer: Dan Crozier

Colourist: James Bamford

Online: Paul Wratten

Audio post production: Factory

Engineer: Mark Hills