Save the Children: leaderboard-top-1 by Adam&Eve/DDB
- Location:
Save the Children is reminding people that Christmas Jumper Day is coming again this December with a humorous ad, created by Adam & Eve/DDB, warning that the garments must be worn responsibly.
To demonstrate why, we see three people who haven’t fully thought through their commitment to Christmas Jumper Day. One is a fitness instructor who attempts to teach a spinning class wearing a particularly fluffy, tinsel-y number; another is a dentist who is oblivious to how her jumper, with its 3D carrot nose, might come between her and her patient; the last is a policeman who has worn his fabulous, light-up ‘ho ho ho’ jumper on a stakeout. ‘Save the Children’s Christmas Jumper Day is back,’ says the voiceover. ‘Please wear responsibly.’
The ad finishes with a callout for people to request fundraising packs by visiting the dedicated christmasjumperday.org website and signing up.
The ad breaks on 5 November and is running across TV, out-of-home, press and radio.
Credits
Client: Save the Children
Brand: Save the Children
Project name: Christmas Jumper Day, Please Wear Responsibly
Client:
Laura Solomon - Senior Brand Manager
Sarah Button-Stephens - Senior Campaign Fundraising Manager
Vicky Fallon - Campaign Fundraising Director
Brea Thibodeau - Campaign Fundraising Manager
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Creative Director/s: Colin Booth & Ben Stilitz
Agency producer: Brittany Littlewood
Planners Ben Worden, Sara Keegan
Business Director: Flemming Lerche
Account director: Max Sullivan
Account manager: Rosa Aaronovitch
Designer/Typographer: Nadine Fer
Media agency: JAA
Media planners: Tom Brown, George Gwilliam
Production Company: Biscuit Filmworks UK
Director: Jeff Low
Executive Producers: Rupert Reynolds-Maclean and Hanna Bayatti
Producers: Kwok Yau & Toby Courlander
Production manager: Matt Bulaitis
DOP: Fredrik Backar
Production designer: Sam Tidman
Edit house – Work Editorial
Editor: Saam Hodivala
Post production: The Mill
Producer: Dan Crozier
Colourist: James Bamford
Online: Paul Wratten
Audio post production: Factory
Engineer: Mark Hills