Save the Children is launching a three-year campaign, to ensure millions of children worldwide have an equal opportunity to survive and benefit from access to healthcare and education regardless of who they are or where they live.
The global campaign will be launched with a TV ad created by adam&eveDDB and media planned by 7Stars, which shows the gritty reality faced by Save the Children workers as they help children around the world who are in desperate need.
The film is shot entirely from behind or from the POV of the aid worker, putting the children as the main focus and shows the lengths that Save the Children will go and the dangers they face down to reach every last child.
Locations include Jordan, Mexico, Bangladesh, Kenya and an Emergency Treatment Centre for Ebola in Sierra Leone – reflecting just some of the countries where Save the Children work on the ground.
The campaign is being launched with a new Save the Children report, Every Last Child, that warns while progress has been made in reaching the world’s poorest children, those from discriminated groups are consistently overlooked, despite being the most at risk.
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Art Director: Matt Gay
Copywriter: John Long
Additional Credits: Agency producer: Matt Craigie
Planner: Toby Harrison
Managing Director: Mat Goff
Account Director: Sam Brown
Account Manager: Max Sullivan
Designer/Typographer: King Henry
Media agency: the 7stars
Media planner: Patricia Stevens
Production company: HLA
Executive Producer: Mike Wells
Producer: see above
Director: Simon Ratigan
Cinematographer: Bob Pendar Hughes/Karl Oskarsson/Catherine Derry
D.O.P: see above
Editing Company: The Playroom
Editor: Adam Spivey
Post Production: Finish
Post Producer: Vittorio Giannini
VFX Supervisor: Judy Roberts
Colourist: Paul Harrison
Audio Post Production: Factory Studios