Save the Children: Every last child by Adam&EveDDB

Save the Children is launching a three-year campaign, to ensure millions of children worldwide have an equal opportunity to survive and benefit from access to healthcare and education regardless of who they are or where they live.

The global campaign will be launched with a TV ad created by adam&eveDDB and media planned by 7Stars, which shows the gritty reality faced by Save the Children workers as they help children around the world who are in desperate need.

The film is shot entirely from behind or from the POV of the aid worker, putting the children as the main focus and shows the lengths that Save the Children will go and the dangers they face down to reach every last child.

Locations include Jordan, Mexico, Bangladesh, Kenya and an Emergency Treatment Centre for Ebola in Sierra Leone – reflecting just some of the countries where Save the Children work on the ground.

The campaign is being launched with a new Save the Children report, Every Last Child, that warns while progress has been made in reaching the world’s poorest children, those from discriminated groups are consistently overlooked, despite being the most at risk.