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PlayStation: The Edge by Adam&EveDDB

Date: Sep 2020
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Sony Interactive Entertainment has released its latest spot devoted to the PlayStation brand.

Its release marks an exciting time for PlayStation and it hopes to raise the bar for its fans, the new spot serving as a metaphor for the journey that fans will embark upon to a new era in entertainment.

This new PlayStation brand spot, the latest with creative agency, adam&eveDDB, is now live.

Credits

Client: Sony Interactive Entertainment

Brand: PlayStation

Project/Campaign Name: The Edge - Play Has No Limits | PlayStation

First Air Date: 14th September

Client: Eric Lempel, Senior Vice President, Head of Global Marketing

Mary Yee, Vice President, Global Marketing

Erika Peterson, Senior Director, Global Marketing

Cody Morales, Manager of Brand Marketing and Innovation

adam&eveDDB

Joint Chief Executive Officer: Mat Goff

Chief Creative Officer: Richard Brim

Executive Creative Directors: Mike Sutherland & Ant Nelson

Creatives: Paul Knott

Tim Vance

Simon Pearse

Emmanuel Saint M Leux

Chief Production Officer: Anthony Falco

Project Manager: Sam McGeorge

Agency Producers: Nikki Cramphorn

Sasha Mantel

Nicola Applegate

Agency Assistant Producer: Clio McLeary

Chief Strategy Officer: Martin Beverley

Planner: David Mortimer

Managing Partner: Sarah Coleman

Account Director: Adam Patel

Account Executive: Jemima St Aubyn

Business Affairs: Dolores King

Social Director: Sophie Chaytor-Grubb

Senior Content Creative: Matthew Osborne

Digital Display Lead: Marceline Le Gaufey

Interactive Creative: Hash Milhan

Integrated Producer: Vanessa Speedy

Assistant Integrated Producer: Richard Bailey

Senior Interactive Designer: Sam Butler

Designer: Rhys Martin

Front end developer Ben Aldrich, Jack Christian

Quality Assurance: Mark Sadler

Motion Designer: Hashir Khan

Legal: Trine Odin, Shelley Herbert

Cain&Abel

Producer/s: Laura Frischke, Nicola Shanks, Aleksandra Bulkowska, Gerda Aleksandraviciute

Editor/s: David Smith, Ben Infantino

King Henry

Head of Design: Paul Knowles

Retoucher Mark Henry

Gutenberg Global

Global Business Director: Sybille Chrissoveloni

Account Directors: Theo Tsangarides, Nicoletta Corradi

Account Managers: Thibault Girard, Dominique Berti

Operations Manager: Jon Philips

Head of Production: Mark Dolby

Media Agency: Mediacom

Production Company: Academy

Executive Producer: Medb Riordan

Producer: Dulcie Kellett

Editing Company: Work

Editor: Peter Brandt (60”) and Jamie Hodgson (Cutdowns)

Post Production: Untold

Post Producer: Tom Igglesden & Ellie Joseph

Post Creative Director: Diarmid Harrison-Murray

VFX Supervisors: Tom Raynor & Alex Gabucci

Colourist: Jean-Clement Soret @ MPC

Illustrator: N/A

Music Supervisor: Alex Hackford (Sony Music US), Duncan Smith & James Marshall (Sony Music UK)

Audio Post Production: Wave

Soundtrack Name and Composer: Baba O’Riley by The Who

Extended List for VFX

Sound Designer: Ed Downham

VFX Leads: Martino Madeddu, Rebecca Clay, Alex Kulikov, Alex Grey, Simon Legrand, Chloe Dawe, Michael Diprose, Jonathan Wood

Animation Supervisor: Tim Van Hussen Asset Supervisor: Ash Tilley Rigging Supervisor: Brad Noble

VFX Artists: Clement Granjon Jack Harris Elena Chiarani Florian Petiteau Matt Kavanagh Philippe Moine George Rigby Mathieu Antoine Tom Humphry Lino Khay Cameron Johnson Platon Filimonov Gareth Bell Baptiste Jaquemet Martin Aufinger Emre Sumer Andreu Lucio Marcel Ruegenberg Florian Rigollet

Tony Alamo Annie Rowland Leonie Clement Mannon Cauzid Shariq Altaf Cindy Libbrecht Chloe Barbet Mohammed Mouzi Daniel Longe