Date: Jul 2021
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The National Lottery operator Camelot has launched a humorous ad that plays on the fact that funds from sales go directly towards supporting elite athletes, including Olympic competitors. The ad shows a series of playful situations in which the public are helping athletes train, including taekwondo athlete Lutalo Muhammad smashing through the image of a wedding picture donated by a, presumably, recently divorced woman.

The ad will run across TV, Radio, Digital and high-impact OOH, while many NAtional Lottery assets will now have the Team GB and ParalympicsGB branding added.


Camelot UK Lotteries Limited: Keith Moor, CMO

Anna McInally, Head of Marketing Communications

Sophie Morgan, Marketing Manager

Uzma Arif, Brand Manager

Creative Agency: adam&eveDDB

CEO: Tammy Einav, Matt Goff

Group Executive Creative Director: Ben Tollett

Creative Directors: Steve Wioland, Matt Woolner

Social Director: Sophie Chaytor-Grubb

Social Creatives: Rebecca Wilson, Josh Dishman

Global Planning Partner: Heather Alderson

Planning Director: Stuart Williams

Senior Planner: Sarah Benson

Managing Partner: Sam LeCoeur

Business Director: Victoria Ellis

Account Director: Ashley Lewis, Cosmo Haskard

Account Manager: Tejen Shah, Frankie Cuffaro

Project Manager: Jackie Barbour

TV Producer: Charles Woodall

Social Producer: Claire Peacock, Lucy Trower

OOH Producer: Jaki Jo Hannan

Media Agency: Dentsu

Chief Strategy Officer David Grainger

Media Managing Partner Flora Kong

Media Client Partner: Hayley May

Media Strategy Director: Emma Saddleton

Media Client Director: Dominic Sadler

Media Digital Account Director: George Smart

Production Company: Academy

Executive Producer: Simon Cooper

Producer: Tom Cartwright

Post Producer: Frankie Elster

Director: Si&Ad

Editing Company: Final Cut

Editor: Kit Wells

Post Production: ETC

Audio Post Production: 750mph

VFX Artists: ETC

DOP: Tim Sidell