National Lottery: Set For Life – Make every month amazing by Adam&Eve/DDB
- Location:
Camelot has unveiled the debut ad for The National Lottery's new Set for Life game, which offers punters a top prize of £10,000 every month for 30 years.
Imploring viewers to enter and 'Make Every Month' amazing, the creative from Adam&Eve/DDB, is focused on the luxury of living each month without compromise.
Going through each calendar month, the spot shows how winning the game could help viewers 'have a monster January' or 'scorch' their way through August by way of a range of experiences; be it skiing or buying a VW camper and going traveling.
Credits
Chief Creative Officer: Richard Brim
Group Executive Creative Director: Ben Tollett
CEO: Mat Goff & Tammy Einav
Creatives: Frank Ginger & Shay Reading
Agency Planner: Thomas Keane
Managing Partner: Sam LeCoeur
Business Director: Sarah Kay
Account Director: Gemma Cox
Account Manager: Charlotte Ellison
Account Executive: Frankie Cuffaro
TV Producer: Sian Parker
Media Agency: Vizeum
Media Planners: Toby Foy, Liam Dunne, Anna Palmer, Zoe Carson, Richard Heelas
Production Company: Blink and Blink Ink
Executive Producer: Bart Yates & Paul Weston
Director: Fred Rowson & Chris Bristow
Editing Company: Speade
Editor: Ben Crook
Post-production: Framestore & Blink Ink
Audio Post-production: Sam Ashwell & Ben Gulvin @ 750mph
