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Marmite: Marmite Dynamite by Adam&eveDDB

Client: Marmite
Date: Feb 2021
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Adam&eveDDB, in partnership with Mindshare and Kinetic, have delivered a suite of explosive OOH special builds to celebrate the launch of chili-infused Marmite Dynamite, encouraging both lovers and haters to handle the new product with extreme care.

The launch execution features the giant lid of a Marmite Dynamite jar, which has exploded out of a 48-sheet poster and into a nearby car windscreen. Follow up executions feature huge lids blown skywards and hooked onto nearby buildings and trees.

Whether you love it or hate it, this eye-catching and unique OOH campaign will absolutely remind you to be careful with your jar of Marmite Dynamite.

Adam&eveDDB’s explosive concept for Marmite’s new fiery, chilli flavoured variant has also been extended to a social campaign on Instagram and Facebook, implemented by Mindshare and U-Studio. Media strategy developed and executed by Mindshare, with the special build OOH sites created and delivered by Kinetic and Jack Agency.

The PR strategy was developed and executed by W Communications, with the aim of igniting mass consumer awareness ahead of the product’s launch.

Credits

Client: Unilever

Brand: Marmite

Project/Campaign name: Dynamite

First Air Date: 08.02.21

Client/s Team:

Vice President, Foods & Refreshment, Unilever UKI: Andre Burger

Marketing Director, Foods, Unilever UKI: Fikerte Woldegiorgis

Marketing Manager, Unilever UK: Kyrie Merryman

Brand Manager, Unilever UK: Sophie Allan

Assistant Brand Manager, Unilever UK: Rebecca Prior

Agency: adam&eveDDB

Group Executive Creative Director: Ben Tollett

Chief Creative Officer: Richard Brim

Copywriter: Alex Lucas

Art director: Jon Farley

Agency Integrated Producer: Jaki Jo Hannan

Planner/s: Will Grundy, Sara Keegan

Project Manager: Jacqueline Lynch

Joint CEO: Tammy Einav &/ Mat Goff

Managing Partner: Tom White

Account Director/s: Oliver Lester

Account Manager/s: Emily Bristowe

Design: King Henry

Head of Design: Paul Knowles

Artworker: Dave Callow

Supply: Gutenberg Global

Senior Producer: Tony Hutton

Media agency: Mindshare

Client Director/s: Nika Dohoczky

Account Director: Tess Domenet

Account Manager: Ismaila Bojang

Special Build OOH Agency: Kinetic

Head of projects and operations: Sam O’Connell

Billboard sites: Jack Agency & JCDecaux

Post Production: Dennis Tuffnell

PR Agency: W Communications

Associate Director: Nikki Collins

Senior Account Director: Jess O’Donohoe

Senior Account Manager: Sam Beer

Account Manager: Paige Hartley

Senior Account Executive: Susana Micolta

Account Executive: Ella Bull

Photographer (Still Life): James Day

Agent (Still Life): Siobhan Squire

Photographer (Landscape): Sue Parkhill

Agency (Landscape): PLEAT

Model Making (Still Life): Andy Knight

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