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Marmite: Just Try It by Adam&Eve/DDB

Client: Marmite
Date: Sep 2017
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Marmite, the UK’s number one yeast extract from Unilever, is launching its largest marketing campaign to date - The Marmite Gene Project. The activity includes a ground-breaking scientific study revealing that there is in fact a genetic foundation to Marmite taste preference, meaning consumers really are born to ‘love it or hate it’.

Challenging consumers with a brand new slogan ‘Just Try It’, The Marmite Gene Project will be supported with a heavyweight £3m campaign including online and social advertising, as well as TV set to air 9 September 2017 during peak programming.

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